As per the Facebook Ads library, around 34,000 political ads were run on facebook with a total cost of around over 8 crore Rs.
This is an increase of over 7,400 ads “related to politics and issues of national importance” on Facebook in India during the week ended March 23, 2018 as compared to the previous week.
‘Bharat Ke Mann Ki Baat’ page emerged as the top spender with well over 3,700 ads and pumping in more than Rs 2.23 crore (under two categories). The BJP had about 600 ads and spent over Rs 7 lakh, while other pages like ‘My First Vote for Modi’ and ‘Nation with NaMo’ saw large spending as well. Amit Shah’s page had one ad and an ad spend of Rs 2.12 lakh.